Local companies like "Son of a Gun," a small tavern with 20 employees in the busy metropolis of Columbia, Missouri, fight hard to survive in the face of fierce competition. Adopting social media can greatly improve Son of a Gun's visibility, client interaction, and overall success, even in the face of resource constraints. This article explores doable tactics catered specifically to Son of a Gun's requirements, emphasizing the platforms, frequency of posts, content, objectives, and best practices to maximize their social media visibility. How to Embrace Social Media: Son of a Gun knows that they are a small, local business and they do not necessarily want to change that. The way social media should be approached by Son of a Gun is much differen...
