Specialty Cocktails, Socials, and Son of a Gun!

                                                 

Local companies like "Son of a Gun," a small tavern with 20 employees in the busy metropolis of Columbia, Missouri, fight hard to survive in the face of fierce competition. Adopting social media can greatly improve Son of a Gun's visibility, client interaction, and overall success, even in the face of resource constraints. This article explores doable tactics catered specifically to Son of a Gun's requirements, emphasizing the platforms, frequency of posts, content, objectives, and best practices to maximize their social media visibility.

How to Embrace Social Media:

Son of a Gun knows that they are a small, local business and they do not necessarily want to change that. The way social media should be approached by Son of a Gun is much different than that of a chain bar or restaurant. Son of a Gun does not even have a phone number, only an email address. Here is how they can enhance or embrace social media:

1. Know your goals and objectives
2. Know your audience
3. Choose the correct posting frequency for your company
4. Be aware of time and monetary constraints

                                

For Son of a Gun, they embrace the small local bar atmosphere. So, making their quaint but aesthetic "Bang Bang Bang" sign a focal point for social media would be a good jumping off point. Since their goals are not to grow or franchise, they should emphasize the uniqueness to entice local Columbians to choose this bar over the other local joints.

Sine Son of a Gun is a smaller business, they likely do have some money constraints. Here's how to combat this: 

• Use Social Media Management Tools: Son of a Gun can save time and maintain consistency by planning and automating posts ahead of time using scheduling services like Later or Hootsuite.
• Prioritize Interaction: Son of a Gun should make it a priority to actively interact with its audience by swiftly answering messages, comments, and reviews in spite of its low resources. Developing sincere relationships with clients can promote word-of-mouth and loyalty.
• Collaborate with Popular Local Influencers: Even on a tight budget, Son of a Gun may expand its community reach by teaming up with well-known local bloggers or influencers. Incentives such as free drinks or influencer meet-ups can encourage influencers to tell their followers about the bar.
  
• Evaluate Results and Make Improvements: Son of a Gun should periodically review its social media analytics to monitor important metrics like reach, interaction, and conversion rates. Through the utilization of analytics tools, individuals may enhance their content strategy, post at the most optimal times, and modify their methodology to gradually attain superior outcomes.

Son of a Gun is more than simply a neighborhood pub in Columbia, Missouri; it's a center for friendship, community, and good times. Son of a Gun may increase its visibility, build a stronger connection with its audience, and maintain its status as a well-liked local business by using social media strategically. While maintaining their small town bar feel. 

References

Columbia, MO. Son of a Gun. (n.d.). https://www.sonofaguncomo.com/ 

Macready, H. (2023, December 21). How to do social media marketing for Small Business. Social Media Marketing & Management Dashboard. https://blog.hootsuite.com/social-media-tips-for-small-business-owners/